All in a Day’s Work: We Catch BMW’s i3 REx Price Typo – Still a $3,850 Option

4 years ago by Eric Loveday 16

BMW i3 REx Price Still $45,200

BMW i3 REx Price Still $45,200

I’ll preface this post by saying that it’s definitely not your average InsideEVs article.

REx Pricing Announced in July Still the Same Today

REx Pricing Announced in July Still the Same Today

There’s no real news here.

Rather, this is one of those rare posts where we decide to let you in on the behind the scenes action at InsideEVs.

So, if you want to know how we roll, then read on.

Yesterday evening, BMW issued a press release with this opening graph:

“The born electric BMW i3 represents a new era of electromobility. It is like no other car the world has ever seen. It offers visionary design, a ground-breaking vehicle architecture, dynamic performance and innovative connectivity. No other car represents such a holistic approach to sustainability throughout the value chain. The BMW i3 will go on sale in the US market in the second quarter of 2014. The battery electric model will have a base MSRP of $41,350, before any federal or state incentives, and before Destination & Handling fee (currently $925). The range-extender model will have a starting MSRP of $45,300. Again, this is before any federal or state incentives, and before Destination & Handling fee.”

Say what? $45,300?

Back on July 29 (a full 73 days ago by our quick count), BMW issued its official i3 pricing announcement, which did include REx pricing:

Typo by BMW Causes a Stir

Typo by BMW Causes a Stir

“Pricing (before federal or local incentives) starts at $41,350; $45,200 for Range Extender model. Destination & Handling Fee not included.”

Could this be true?  Did BMW actually raise the price of the i3 REx by $100?  It seemed crazy to us (Jay and I) that BMW would make such a minor pricing adjustment.

The conversation between Jay and I got intense.

At one point, we considered updating our pricing information on some 20-plus BMW i3 posts we have in the system (that’s more work than you can imagine).

Some further digging was in order.

Screen Grab of BMW Press Release With Typo - Click to Enlarge

Screen Grab of BMW Press Release With Typo – Click to Enlarge

Jay went off checking every BMW site in existence (there are tons of them) to either confirm or deny the price change.

I, on the other hand, went seeking my BMW source (who will remain unnamed at this time).

Then, we (Jay and I) returned again to BMW’s press release issued last night.  Further down we saw what was almost certain to be the confirmation we were after:

“Pricing (before federal or local incentives) starts at $41,350; $45,200 for Range Extender model. Destination & Handling Fee not included.”

Was it really the case that BMW had a typo in its latest press release?  Yes, confirms our BMW source in the wee hours of this morning.

The problem is, this pricing discrepancy has now hit the Internet and it’s spreading like wildfire.

REx Price Remains the Same

REx Price Remains the Same

InsideEVs was oh so close to following along had it not been for our sleuthing and late night conversation that may or may not have been carried out while this writer was walking his dog.

30 minutes of sheer confusion, followed by 30 minutes of digging and back-and-forth messaging (as well as some help from our BMW source) led to the conclusion that BMW issued its latest press release to re-ignite interest in the i3.  The price of $45,300 was a typo.  We all make typos, so we’re not faulting BMW, but boy did the German automaker have us going last night.

Rest easy folks.  The BMW i3 with REx still only costs $45,200.  BMW did not increase its price by $100.

UPDATE: As of 9:40 am EST October 10, BMW’s press release has been corrected (with some encouragement from InsideEVs no less)…Below is a screen grab of the updated version with REx pricing listed correctly at $45,200

Typo Fixed

Typo Fixed

All in a days work, as I often say and had it not been for us wasting an entire evening (and all that brain power) over what amounts to nothing, this post wouldn’t have found its way onto this page.  But with all that effort put out by us, we just had to have something to show for it in return.

Below you’ll find links to both of BMW’s i3 press releases.  The first link takes you to the BMW release dated July 29.  The second one takes you to the release from last evening (which will likely be corrected has now been corrected by BMW )

July 29 Release

October 9 Release (incorrectly dated October 10 by BMW)

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16 responses to "All in a Day’s Work: We Catch BMW’s i3 REx Price Typo – Still a $3,850 Option"

  1. ELROY says:

    FYI in Oct 1st….most of the other BMW underwent a $100 increase. I did a reprint of a car I was building and suddenly noticed a $100 increase from the day before!

    1. Eric Loveday says:

      BMW has officially updated its press release in response to our inquiries. The release now states the accurate price of $45,200. Updated info is included in the article.

      1. Jay Cole says:

        Hours of meaningless back and forth in the middle of the night pays off; in a 3 being changed to a 2.

        …so satisfying, lol

        1. Eric Loveday says:

          Yes…it’s all for that one number

        2. Eric Loveday says:

          Meaningless…I was walking my dog during some of the conversation. Try doing that!!! Did I mention my dog is very impatient and always wants to go go go…Typing messages on my phone proved difficult for awhile there…Poor dog

      2. An actual accurate i3 price is still unknown.

        As pictured (above) the i3 includes leather, special wheels and other options not included on base model. Guessing options between base, mid, and fully equipped i3 will be as much as the REx option? Note: base MSRP also does not include BMW’s destination and handling fee (currently $925)

        Why not just wait to publish the full price list; no need to play marketing games and cause confusion for potential customers.

        1. Eric Loveday says:

          Yes, options will of course cost extra….We’re reporting only base MSRP figures for i3 and i3 REx…The $925 is definitely mentioned in the article.

  2. Blind Guy says:

    No worries; really, it will come down to what the Dealers will be willing to let the I3RX go for, depending on demand 😉

  3. George B says:

    Wow, awesome work you guys! Take it from another data sleuth. I was a bit surprised why they would re-release pricing information, which was already made public. Not being a journalist,I did not question it though.

    1. Eric Loveday says:

      Thanks George…took a lot of digging, but we got to the bottom of it

  4. pjwood says:

    And for your accurate reporting, may Deep Throat over at BMW reward you with some lead tid bits in the future.

  5. kdawg says:

    “Rest easy folks. The BMW i3 with REx still only costs $45,200. BMW did not increase its price by $100.”
    ————————-

    Thank God, because if it was $45,300, then that would just be waaaay too expensive. 😉

    1. Eric Loveday says:

      I totally agree…lol

    2. srl99 says:

      That $100 was a deal-breaker. I’ve been saving the tips from my paper route, and I was NOT going to have that extra benjamin.

      Has the Pulitzer committee closed nominations this year? I think IEVs should be in the running.

  6. MrEnergyCzar says:

    Does it operate the same in extender mode?

    MrEnergyCzar

    1. George B says:

      Yes, why wouldn’t it? BMW representatives revealed the expected average fuel economy to couple of prospects in Germany. Suffice it to say that it’s very similar to the Volt. I cannot imagine that the genset would be that much less efficient, and given the same energy input, the car should have more umph in range extended mode, since it’s quite a bit lighter.