Actress Margot Robbie Named As New Face Of Nissan Electric Cars

4 months ago by Mark Kane 30

 

Actor Margot Robbie has been revealed as Nissan’s new electric vehicle (EV) ambassador by racing the carmaker’s radical all-electric BladeGlider sports car around the world-famous Monaco Grand Prix circuit, at midnight

Since unveiling the Nissan BladeGlider concept in 2013, Nissan has come a long way, building a working prototype that is now being used in a new marketing campaign. Two BladeGliders were used in a mini-movie alongside Nissan’s new electric vehicle ambassador Margot Robbie.

Clip includes “a midnight spin around Monaco as company moves to attract new audience to the electric revolution”.

“Margot Robbie put the radical three-seater through its paces around the closed Monaco street circuit before racing another BladeGlider. The pair of 272PS performance cars raced through the iconic Tunnel and diced with each other along Massenet before finishing in the glamour of Casino Square.

In the film, the Suicide Squad and The Wolf of Wall Street star is also seen demonstrating the drifting prowess of Nissan BladeGlider around one of the most famous corners in the world of motorsport – the iconic Fairmont Hairpin.”

Another chance to see BladeGlider will be at the upcoming Geneva Motor Show from March 7 to 19, 2017.

Margot Robbie said in a statement:

“It’s a really exciting time for electric vehicles. More people are choosing to go electric, leading the way to a more sustainable future and the Nissan BladeGlider hints at the future of smarter performance cars.”

Gareth Dunsmore, director of Electric Vehicles for Nissan Europe said:

“The electric revolution is happening. As the global leader in electric vehicles, and with mass adoption just around the corner, it is more important than ever that we showcase all of the benefits of driving an electric car – from energy efficiency, to sustainability, from handling to performance. Having Margot on board will support us in spreading news of the personal and societal benefits of electric vehicles to more people than ever before. Nissan’s Electrify the World movement recognizes the importance of us all working together to achieve positive change in our communities. We want to inspire people to take meaningful steps towards cleaner, safer cities.”

Nissan BladeGlider specs:

  • 190 km/h (115 mph) top speed
  • 0-100 km/h (62 mph) in less than five seconds
  • two 130 kW electric motors for the rear wheels (total system power stands at 200 kW)

 

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31 responses to "Actress Margot Robbie Named As New Face Of Nissan Electric Cars"

  1. Murrysville EV says:

    Great choice. But if hot girls could really sell cars, then Mercury would be the top brand.

    I still won’t consider Nissan for my next EV.

    1. ModernMarvelFan says:

      Jill was certainly hot for sure.

      I miss seeing her for sure.

      Of course, “knocked out” was cancelled too.

      1. Kent says:

        I had to Google who Jill was. I was thinking more along the lines of Farrah.

        1. ModernMarvelFan says:

          Jill Wagner.

          I find her extremely attractive. =)

          Too bad, I can’t say the same about Mercury cars.

  2. James says:

    Nissan and Infiniti sure can put out some nice looking concept cars.

    While not super sexy looking, the BladeGlider concept is another DeltaWing vehicle from Nissan.

    This time a “sports car” with cramped seating for 3. Very interesting is their will to keep expounding upon the narrow front/wider rear cars for aerodynamic purpose. Surely certain dimensions would need to be wider to seat 4 or 5 comfortably inside, but this car has the widest nose of all the former racers and concepts Nissan has put out with the DeltaWing design. There’s been 2 racers and at least one other concept passenger vehicle if my memory serves.

    I like how the wheels are in aero pods and allow a small frontal area. Surely this would provide a slick car at higher than 45 mph speeds and be very efficient on motorways. The sides widen but have huge ducts that guide air inside the rear wheels and out the rear.

    Using a great-looking actress to promote EVs is nice, but the premier message here is Nissan’s message that EVs are racy, sexy and fun. Trick is – Tesla has done this and moved on with luxury-brand chic attached to very quick cars that also seat lots of passengers and cargo.

    While Nissan sends a good message about EVs – they have to spin this sexy image into a compact commuter LEAF! This is where they go wrong, in my opinion. Tesla opened with a Lotus-based sexy sportscar with over 200 mile range and blistering quickness you could actually buy! They sold over 2,000 of them.

    Nissan should stop hiring actresses and building prototypes and start building a sleek 2 seater with blistering performance for say, $60,000. It might have to be an Infiniti at that price. Soon – if it’s filmed beating supercars and beasts costing over $150,000 – the buzz they seek will be world over!

    Next task is leveraging all that buzz into a passenger car to dual with BMW 3 Series and 5 Series as well as Audi, Mercedes and Volvo.

    Tesla paved the way for Nissan, but this kind of promotion is so limited as a production vehicle even remotely resembling this experimental car is afar off and so limited in market.

  3. David Murray says:

    yawn.. The car is useless, kind of ugly, and to be honest.. not that impressive. 0-60 in 5 seconds is nothing to brag about for a purpose-built race car… Many regular street cars can outperform that.

    1. European says:

      It’s sports car not race car…

    2. Evz3 says:

      Why so polarized against a fresh take on commuting?

      I really like the idea of a slightly more compact Swift car.
      Roadsters are probably the best high pace commuter/drivers cars , this concept gets closer to a roadster than any other offerings other than the Tesla roadster.

  4. Lad says:

    Nissan; Spend your money on developing a high density battery and not on PR vapor.

    1. offib says:

      Why not both?

  5. ModernMarvelFan says:

    Margot Robbie is hot.

    Those hot good looking Australians are taking over Hollywood!

    Trump should do something about that! Those immigrants are taking over the “ultra high paying jobs” too!!!! =)

    1. speculawyer says:

      Well, I’m sure Steve Bannon will fight to protect Mel Gibson from deportation. :-/

      (Yes, I know he is American . . . but the joke was too tempting.)

  6. MTN Ranger says:

    Harley Quinn gets my vote.

    On a side note, with three seats, my kids would have to battle thunderdome-style for a seat.

  7. Mike says:

    I’ve seen it from the usual types in here hating on anything racy or sexy in EV terms, unless it’s from tesla.

    This has to stop, if EV’s are to gain mass acceptance. Mass market is driven by younger people who crave sexy cars and their desires have a massive impact on designers of mass market best sellers. Like it or not, the Leaf is described as ugly by the masses. This hurts acceptance and adoption of the whole sub-tesla market.

    1. CLIVE says:

      That will change. Leaf 2 [IDS] is good looking by comparison.

    2. Rick Danger says:

      Don’t blame us, blame Nissan.

  8. Mike says:

    And yes.. I support Nissan and Margot Robbie on this endeavour.

  9. CLIVE says:

    Much better looking than Carlos! J/K

    I wonder If she will reveal the new Leaf?

  10. Just_Chris says:

    I think this car could be a fun quirky EV. If it had modest performance and range it would sell quite well for those who just wanted something a bit different but I really question its value as a PR tool. As it stands this is just another distraction from the Japanese car makers who are rather rapidly loosing the lead they had in the EV space.

    1. CLIVE says:

      At first I was nit sure what you were saying but then it started to click. It is a silly car to use to introduce her I think they just wanted something on the fun side vs the boring EV approach.

      Who knows maybe they’ll actually sell it so people can have something small and fun to commute in.

  11. RobSez says:

    What a sad, useless waste of Nissan’s time and money. I would much prefer a glimpse of the completely new 2018 Leaf navigating daily challenges with a relatable driver behind the wheel.

  12. terminaltrip421 says:

    I’d say advertising electric vehicles other than the likes of the smart car is good for EVs. so thanks, Nissan. keep it up.

  13. Mister G says:

    Golf cart with style lol. Where is the 200 mile EV for $35k?

  14. WARREN says:

    Sure there are other cars that do 0-60 in under 5 seconds, but how many of those do you think would be close to the energy efficiency of this Nissan concept? That’s the attraction of this package.

  15. Kevin Z says:

    I would buy one of these in a heartbeat if the price was right. Perfect for driving back and forth to work (I’m sure it has excellent efficiency).

  16. hpver says:

    So they can put out glitzy ads about what at best will be a low-volume car, but can’t give us any news on Leaf 2.0, whether it will have active thermal management for the battery, or what range it will have. Not even hints or teasers. Crickets.

    We drove a Leaf for more than three years, but Nissan has absolutely lost my loyalty. They need to get their act together, fix the problems with the batteries, and give us a long range EV. They had the lead and could have done this more than a year ago if they had any vision. They have no excuse.

  17. BenG says:

    Pretty cool, but the seating arrangement will never fly in a consumer vehicle.

  18. Terawatt says:

    And of course no word on the only question that matters. Is the new LEAF going to be presented in Geneva??

  19. Bret says:

    Hopefully, Nissan is finally developing a Hot car to go with their Hot spokesperson.

    Nissan squandered a great start with the Leaf and has been stuck neutral ever since. The blade glider isn’t going to do it. Most people need a three-seat car like they need a third foot.

    Millions of people could use an EV like the Bolt or Model 3 to get to work. Nissan needs the Leaf 2 yesterday and it had better measure up to the competition. What they really need is a new Leaf and an EV Rouge. The Kia Ionic and Niro EVs look like future winners.

  20. Mike says:

    There is still a massive uneducated populace that believe electric cars either don’t exist (recent U.S survey!) or that they have the performance of a golf cart/ milk float (despite Tesla).

    The BladeGlider is symbolically important to Nissan and the wider mass market that needs developing in order for EV’s to win.

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