2014 Chevy Volt Pricing Announcement Coming in Mid- to Late August

10 months ago by Eric Loveday 28

2014 Volt Comes in Two New Colors

2014 Volt Comes in Two New Colors

Production of 2014 Volt Will Begin on July 15, But a Pricing Announcement Isn't Expected to Come Until Mid- to Late August

Production of 2014 Volt Will Begin on July 15, But a Pricing Announcement Isn’t Expected to Come Until Mid- to Late August

Most of us expect General Motors to lower the price of the Volt by some unknown amount when the Model Year 2014s arrive.

That unknown amount could be several thousand dollars or maybe only a couple hundred bucks.

Nobody outside of GM knows what’s to come.

But there’s something we do know regarding the 2014 Volt pricing announcement: we’ll have to wait a little longer for it.

We had expected an official 2014 Volt pricing announcement to come well before production begins on the new Model Year Volt this month, but that’s not going to be the case.

When will that announcement come?  Well, here’s the official take on the matter, according to Michelle Malcho at Chevrolet Communications:

“We will announce pricing mid to late August for the 2014 Volt.”

Sit tight.  There is still a bit of a wait yet to come.

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28 responses to "2014 Chevy Volt Pricing Announcement Coming in Mid- to Late August"

  1. ClarksonCote says:

    Reading between the lines, it sounds like they won’t start producing the 2014 Volt immediately after the plant’s shut down, while they wait for more of the 2013′s to sell.

  2. kdawg says:

    Does that mean you can’t order a 2014 until mid to late August?

  3. David Murray says:

    The fact that they are being so secretive about it pretty much tells us there is going to be a significant price drop. otherwise, why hide it? If there were no change in MSRP, we’d already know by now.

    1. Anthony says:

      This. My forecast had been for between 2500-5000, but I feel more confident bumping that up to at least 3500 now. It’ll go for under $29K after rebate.

    2. vin says:

      Here’s a data point from a similarly-priced plug-in… folks on the myfocuselectric forum are seeing online window stickers and window stickers on the lot for the 2014 Focus Electric showing a base price of $35.2K, about a $4K drop from 2013….

      1. bloggin says:

        That’s true. Focus Electric is now $35,200. It got a $4k price drop for 2014.

        So it should offer a $199/mo lease with $2k down to match the Leaf. But will they market it????

        The official 2014 launch is July 15, so Ford has not updated their website yet, but the window sticker is already available.

        http://www.inventory.ford.com/services/inventory/WindowSticker.pdf?vin=1FADP3R45EL110882

    3. taser54 says:

      Because they’ll time the price release with the reveal of the i3.

  4. Aaron says:

    Make it a EREV instead of a PHEV and I’ll take one.

    1. ryan says:

      It is an EREV. It’s always been an EREV.

      1. io says:

        Isn’t an EREV a particular kind of plug-in hybrid, meaning that some vehicles can be both?

        I understand that GM, and Volt fans in general, really frown on having the label “hybrid” tacked on this vehicle, like it would imply that its performance would be downgraded to that of a Plug-in Prius. Of course it doesn’t.
        Looking beyond the dramatic differences in motors and battery sizes, their drivetrains share a lot of fundamentals though.

        Tesla hasn’t attempted to brand its vehicles “HPFLs” (high-performance fuel-less) or something, they remain EVs, yet somehow none confuses their products with the i-MiEV. I just don’t understand what GM’s marketing guys had in mind…

        Going back to “EREV”, what is it really — besides “the Volt is one, the Energi isn’t, Model S isn’t either”?
        A plug-in hybrid which maintains full performance on battery power alone? Or at least some arbitrary percentage?
        Absence of mechanical linkage between the gas engine and the wheels? Or just “most of the time”?
        A certain amount of electric-only and/or total range? Who decides how much?

        Without its ICE, starting from ~40MPH, the Volt develops a bit less power (its 0-to-60 times are also not quite as good). http://image.motortrend.com/f/roadtests/alternative/1010_2011_chevrolet_volt_test/34788726/2011-chevrolet-volt-horsepower-graph.jpg
        Also, torque from the engine can be transferred to the wheels without going through generator/motor, which is a good thing as it improves efficiency. But is it still an “EREV” then?

        Last but not least, does it matter anyway?
        Would anyone base a purchasing decision on some marketing-acronym-of-the-day more than fuel(s) type, efficiency, range(s), performance, comfort and, yes, cost?

        1. David Murray says:

          The Volt is an EREV (despite whatever Aaron says). The main distinguishing feature is this. Can you drive in electric mode completely without any help from the gas engine even at full pedal-to-the-metal acceleration, using the A/C or Heater? But then also have the ability to switch to gas (extended range) when the battery runs out?

          The Ford Energi products, for example, have a smaller battery and electric motor. Even though they “can” drive in electric only mode, you have to sacrifice a lot of acceleration power. I believe in EV mode they only go 0-60 in around 16 seconds. The Volt, on the other hand has full power available even when driving in EV mode. The Plug-in Prius cannot use the heater without the engine being on. So you get the idea. As it stands right now, the Volt is the only vehicle in its class. Soon it will be joined by the BMW I3 and the Cadillac ELR.

          Don’t get me wrong.. I’ve nothing against the Energi vehicles or the PiP, they are what they are. But I think people need to understand the difference before making a decision on one or the other.

          1. Dr. Kenneth Noisewater says:

            Outlander PHEV seems to come close, but the electric heater is only available in Japan or Europe AFAICT, so it’d need to run the engine to run the heater. Also, not liquid cooled.

            Still, it would be the only plugin AWD, and fairly big, so I could see it attracting quite a lot of people.

  5. Malcolm Scott says:

    The causes as to why the change in price announcement date compared with previous years is more interesting than the date itself. Monitoring the movement of current inventory at discount might be one reason to wait before setting the 2014 pricing at a time when the tax rebate has a more immediate appeal. Anything else?

    When is GM expected to announce ELR pricing? Spark EV, Volt & ELR pricing all need make sense in the customers minds, even if sold to very different markets.

    Foreign exchange rates are moving around quite a bit at the moment, as is possible short to medium term US monetary policy.

    There is a lot more competition now than previously. GM needs to be more attuned to market expectations, and is probably better served by pricing closer to time of production/sale.

    I’m still wrestling with why GM is late in announcing the 2014 spec. The ELR sister car has quite a few power train innovations that could arguably be also used in the Volt to give higher yield per car at a time when the Volt we have known for so long seems a little dated and having a middle of the road performance that is less than the Spark EV. An inventory of 2013 models selling at discount and higher priced/specification/performance 2014s could be a neat way of segmenting the market a little more, and might provide a better return for GM.

    I hope GM can still amaze us with innovations of substance

    My $0.02 of speculation

    1. scottf200 says:

      Indeed it will be interesting is some of the powertrain changes/limits they did for the ELR end up in the 2014 Volts.

  6. ‘Most Of Us Expect Auto Makers To Lower The Price Of The Mercedes C- Class, Infinity IS, BMW 3, Cadillac CTS and Acura TL By Some Unknown Amount When The Model Year 2014s Arrive.’

    Well no you don’t.

    As it currently stands and has for two years, the Chevy Volt Extended Range Electric Vehicle dominates most of the field of the 20 best Upscale Midsized Cars in performance, critics ratings and fuel economy, ( Driving in CS Mode Only), over at the Us News publishers web site.

    http://usnews.rankingsandreviews.com/cars-trucks/rankings/Upscale-Midsize-Cars/

    This publishing powerhouse, in existance since 1948 is older then most of the throngs of Auto Industry Critics, Writers and Bloggers that saturate Big Media today.

    That Us News with is legacy analytic’s has chosen to rate the Chevy Volt in this luxury, pricing and performance category is impressive in itself. That Us News has this machine dominating most of the competition is stunning.

    That most of you expect it important for General Motors to reduce the MSRP of the Chevy Volt while not demanding a similar reductions in MSRP to the other cars in its class is baffling-

    Best-

    Thomas J. Thias

    The Amazing Chevy Volt EREV- Facts Guy

    517-622-6081

    Twitter- @AmazingChevVolt

    1. Vatcha says:

      This is not a valid comparison. Its a Chevy. It’s not at a Chevy price point. If it was a Cadillac it would be different. I think it was a big mistake not introducing it as a Cadillac. Decade upon decade of Chevy brand price point expectations have been engrained in the buying public’s psyche for Chevy sedans (note: the Corvette is viewed differently). The Volt as a Chevy is not going to change that. The vast majority of Mercedes C- Class, Infinity IS, BMW 3, Cadillac CTS and Acura TL buyers will never look at a Chevy. They just won’t. If it were a Cadillac, GM would be much more likely to attract interest from those buyers/market segment. Could that perception change over time? Possibly. But it will be many years.

      If they want to reach the numbers they were originally projecting for this vehicle as a Chevy, they are probably going to have to reach a bottom end price point after the tax credits expire of around $28K with options that maybe take it to $35,000 or $38,000. Or then again, maybe they should narrow the Chevy price range and add a Buick at the next price point up.

      1. Last time I checked a Corvette is a Chevy, not a Cadillac right? I do not see too many of those for under $30K new.

        BTW, the Chevy Volt outsold the Corvette in 2012.

  7. Spin says:

    I think the list price will drop the what you could get it for now with rebates, about 33-34k.

  8. IDK says:

    GM needs to price the Volt to compete competitively with the new BMW i3. The i3 is going to be the closest competitor to the Volt now. With a possible price point of $34,500 GM appears to be waiting for the July 29th reveal of the i3 before they release their pricing on the Volt.

    1. kdawg says:

      That’s $34,500 after the $7500 rebate. The Volt is already $3K cheaper than that.

  9. kdawg says:

    My prediction for the 2014 price is still $36,999 MSRP. This will allow them to be under $30K after tax credits.

    1. Schmeltz says:

      We’re in about $500 of each other KDawg. I agree with you, as I think GM will just strive to get the price below the psychological hurdle of $30,000. I would be really surprised if they made some herculean efforts at price cutting for the car now. The 2014 is really no different than the 2013. It’s easier to imagine that they are saving the BIG price cutting headlines for when they offer the Gen. 2 car.

  10. Schmeltz says:

    I am going to guess a price cut of (only) $1650.

    I figure GM is looking at a target of $29,995 after tax rebate. Starting MSRP currently is $39,145 – $7500 tax rebate = $31645 – $1650 = $29,995. This makes for an easy advertising lead-in as they now can say, “Now starting under $30,000″. I really don’t expect a big drop until they come out with the Gen. 2 car.

    Do the Insiders at InsideEVs have any educated guesses? What say you?

    1. MTN Ranger says:

      I agree with your estimate. Until the gen 2 model arrives, I don’t see a huge price drop. As said before, the $30k post tax credit price is a good goal.

  11. Cog says:

    GM recently gave up an extra $2k, to move Volts, and they still need that 3,000 unit month. So, I doubt MSRP will stay above 37,500. I haven’t seen where it says the $34,500 i3 is a post-$7,500 price, but I sense a game of chicken may be going on with BMW. Many Volt drivers left one, and GM must know they’ll be on the short-list of any i3 prospect.

    I’d hate gaming interior climate, to save range, but am also not so sure about the motorcycle extender.

  12. bloggin says:

    Chevy still has 7,700 2013 models in stock as of today, so my guess is they want to clear more of those out in July, before launching a less expensive 2014 model in August, and have to discount the 2013 models even more.

    It should be at least a $5k price drop for 2014. The Volt still offers 40 EV miles and 300 total miles or range, compared to the upcoming i3 with a max of 200 total miles.

  13. Ocean Railroader says:

    I think at the least if GM is on the ball they will try to cut the price of the Volt to at least a $1000 to $2000 lower then the Plug in Prius which would knock the Plug in Prius out of the game over night. Also there are a lot of plug in Ford products coming out that are in the $30,000 to $35,000 range which right now the volt is priced anywhere from $3000 to $5000 dollars above them. It is also priced above the Plug in Prius. So at the least the logical thing for the time being would be to cut prices to mach this same playing field them which it will dominant with it’s 40 mile EV range. A price cut such as this would also get rid of the stigma of it being a rich man’s $40,000 dollar car.

    Another thing which could triple or make volt sales go up by five to ten times would be to cut the price of the volt sometime in the future down to that of a Impala or a $25,000 dollar Prius. If that ever happened the regular Prius would go out of style quickly and the volt would become quite common.

    As for some augments supporting some of these price cuts of at least $3000 to $5000 dollars right off the bat I would rate this as a 60% to 70% chance of happening in the the Nissan Leaf had a $6000 dollar price cut and sales tripled and doubled. Also when they asked the car dealers to cut prices by $4000 to $5000 dollars sales went from somewhere in the 1500′s to the 2500′s range. So a further cut could help raise it a great deal. Such as a solid $5000 dollar price cut should put demand in the 3000 to 4000 car a month demand range in that the volt as a back up gas engine which would help send people off of the side lines who don’t want to risk it with a fully electric.

    Another few things that could be looked at is over all global lithium battery prices from what everyone is talking about have fallen anywhere from 20% to 40% over the last three to four years. So if this is true the cost to make a volt battery back would have or should have gone down by 20% to 40% during this time which should in turn make them want to cut the over all price due to these raise sluggish sales. If the price of the cost to make a volt battery did go down a great deal and they cut the over all price of it do to this a great Flood of Chevy volt demand could be coming.

  14. Mel says:

    All I hope is that in the event of a price drop, they also apply this to Canada. We haven’t seen any deals on Volt here up north. As much as I want to get one, 42000$ for a Volt is simply not worth the price.