2012 Plug-In Electric Vehicle Sales: Australia and Norway
Every month (or so) we take a moment to highlight electric vehicle sales in a country that is not the United States. Not for any particular reason, or for any particular place, but just because we can…and we enjoy doing it.
2012 was a great year for auto sales ‘down under’ (a strong AUD will do that) as total sales eclipsed 1,000,000 for only the 5th time, and also set an all-time record at 1,112,032 units.
Unfortunately, Australia is also about as inhospitable a climate for plug-in electric cars as you can find in the developed world today. Both in physical landscape and in government support of the segment.
(Numbers via InsideEV’s contributor Martin Tesar, who also received the first Holden Volt in Australia …probably)
First Place: Mitsubishi i-MiEV
Mitsubishi had the advantage of being the first to market in Australia, and as such took the sales crown* for 2012 at 95 units.
Even though large sedans were the country’s worst performer in 2012 (down almost 20%), Australian’s are still a long, long way away from getting into a Japanese kei car (which loosely translates to jelly bean). Also not helping sales is a price tag of $48,800 AUD ($51,250).
Of interest: the Australian Government’s Green Vehicle Guide (which is obviously a work of fiction) says the i-MiEV’s range is 155 km (96 miles).
Second Place: Nissan LEAF
Only available in the last 6 months of 2012, the all electric Nissan managed to scrap together 77 sales in Australia to take second place despite a steep pricetag of its own at $51,500 ($54,000USD). Of note, the LEAFs inexpensive price-point actually forced Mitsubishi to lower their price from north of $60,000 AUD.
Third Place: Holden Volt
If you want to imagine a Holden Volt, just think of a Chevrolet Volt, but with a cooler front emblem…that adds about $24,000 to the car.
Despite being at the high end of the price spectrum at $59,990 AUD ($63,000USD), the Volt is actually the ‘it’ plug-in car for Australia, as GM sold 40 copies in the 5 weeks it was available to close out the year.
NORWAY – “Those who seek the spirit of Norway face peril and adventure…”
Usually, we start these article subsections with a little ditty about the country and their auto sales.
However, as of this moment, my only knowledge of Norway (other than they love their EVs) has been gleened from the Maelstrom ride at the Norway pavilion inside Disney’s Epcot theme park.
Therefore I assume everyone lives on a long, narrow fjord, works at sea, has red hair…and the country is completely over-run by trolls.
Top six plug-in sellers in Norway:
- Nissan LEAF – 2,298
- Mitsubishi i-MiEV – 665
- Citroen C-Zero (which is a rebadged i-MiEV) – 513
- Peugeot iOn (also a rebadged i-MiEV)- 407
- Opel Ampera – 158 (+1 Chevy Volt)
- Tesla Roadster – 32
Web-bonus: For anyone not familiar with Maelstrom, we present Disney’s ‘fair and balanced’ representation of the country: